How to Handle Addresses with Questionable Delivery

December 7, 2015
Addresses with Questionable Delivery
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What should you do with records that are flagged as potentially undeliverable during the CASS Certification process or while being run through the National Change of Address (NCOA) database? It depends upon the type of error that CASS or NCOA identifies CASS Rejects and NoPlus4 Records: If there’s a major problem with the records – there’s[...]
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Save Money by Not Mailing to Certain Addresses

November 16, 2015
not mailing to certain addresses
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One of the best ways to increase the return on investment of your direct mail is to cull certain types of addresses that are unlikely to be responsive from your list. While there are undoubtedly businesses that would find it profitable to mail to one or more of the following categories of addresses, most will[...]
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Best Practices for Handling Deceased Records

November 2, 2015
Deceased Records
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Should you continue to mail to previous contributors who’ve been flagged as deceased? The answer to this question is more complex than you might think It is very important to be sensitive to the wishes of the grieving family members. If a family member has contacted your company to ask that no further mail be[...]
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Should you use PCOA to clean your direct mail list?

October 19, 2015
PCOA
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The U.S. is a very transient country. With over 11% of all Americans moving in a typical year, keeping your direct mail list up-to-date is an ongoing challenge. If you’re regularly mailing solicitations, newsletters or other pieces to a large list, you are undoubtedly already running your list through the USPS’s National Change of Address[...]
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