Our colleagues at PMG recently sponsored the DMAW Political Lessons Learned webinar—a panel discussion featuring five strategy and data experts from the political realm: digital media consultant Gayatri Bhalla, Tracy Dietz of DonorBureau, Tiffany Delgado of The Lukens Company and Chrissy Hyre of CCAH, moderated by DMAW President Heather Philpot of Tunnl. The panelists boldly[...]
Recently, PMG’s Polly Papsadore and Jaime Grams joined event sponsor MMI Direct’s Charlie Rice and nearly 100 industry colleagues at the 2022 DMAW Data Strategy Forum at the National Housing Center in Washington, DC. A big thanks to all the excellent presenters who advanced attendees’ understanding of the challenges and opportunities facing omnichannel fundraisers amidst[...]
Karin Haag We’re excited to welcome a new data expert, Karin Haag, to the MMI Direct team as List Coordinator. With more than 26 years of experience in the data processing industry, Karin brings with her an understanding of just how important merge/purge and data hygiene are to the success of campaigns and missions. She[...]
October is Employee Ownership Month, and as a member of The PMG Family, we’re celebrating the company’s 100% Employee-Ownership and its benefits to our employees, our company, our clients and suppliers, and our industry. We’re eager to promote the positive ripple effects of employee-ownership and to encourage more companies to become employee-owned. Here’s why employee-ownership[...]
The PMG Family continues to monitor direct mail industry trends that impact our clients’ fundraising and marketing programs. Paper Major paper mills have announced paper cost increases of approximately 8 – 10% effective May 1, 2022, according to our key suppliers. Envelope window film, adhesives, cartons and freight costs are also increasing. Fuel surcharges from[...]
We are happy to announce the addition of three new members to the data processing team at MMI Direct! We’re excited to have them join our ranks. Welcome Carole, Chris, and Hailey! If you ask Carole Dixon how long she’s been in the Direct Marketing industry, she’ll laugh and tell you it feels like forever.[...]
I received a direct mail piece from Vanguard Personal Advisor Services this week, addressed to my father. My Dad died forty-seven years ago, in 1974, and never lived at this address. His last name is different than mine. And if he were alive today, he would be 87 years old, and probably not the best[...]
Direct Mail Trends We’re Watching: Postage, Delivery Performance, Paper and More MMI Direct and the PMG family are monitoring several critical industry trends as we enter the fall mailing season: Postage: New postage rates go into effect August 29, 2021. Commingling rate increases are compounded by rising fuel costs, truck driver and transportation shortages and[...]
It’s Acquisition Season. Do you really know what’s going on in your merge/purge process? Avoid looking only at your bottom line mailing quantity when you receive merge/purge reports from your data partner. Instead, understand the merge process, analyze the details and dynamics of your data, and discuss the findings with your internal team, your data[...]
Learn how to decipher and analyze acquisition data merge/purge reports to make better decisions about your direct mail acquisition campaigns. Dive deep into list of lists, broker report, merge/purge summary and more! Discover the true meaning of each report, learn to identify potential red flags, and gain confidence in your acquisition data processing know-how in[...]