Direct Mail Industry Update: Paper, Postage, Logistics and More

April 14, 2022
DIRECT MAIL INDUSTRY UPDATE
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The PMG Family continues to monitor direct mail industry trends that impact our clients’ fundraising and marketing programs. Paper Major paper mills have announced paper cost increases of approximately 8 – 10% effective May 1, 2022, according to our key suppliers. Envelope window film, adhesives, cartons and freight costs are also increasing. Fuel surcharges from[...]
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Three New Faces Join MMI Direct Team

March 17, 2022
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We are happy to announce the addition of three new members to the data processing team at MMI Direct! We’re excited to have them join our ranks. Welcome Carole, Chris, and Hailey! If you ask Carole Dixon how long she’s been in the Direct Marketing industry, she’ll laugh and tell you it feels like forever.[...]
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Really Bad Data and How to Combat It

November 3, 2021
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I received a direct mail piece from Vanguard Personal Advisor Services this week, addressed to my father. My Dad died forty-seven years ago, in 1974, and never lived at this address. His last name is different than mine. And if he were alive today, he would be 87 years old, and probably not the best[...]
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Direct Mail Trends for Remainder of 2021 and Beyond

August 24, 2021
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Direct Mail Trends We’re Watching: Postage, Delivery Performance, Paper and More MMI Direct and the PMG family are monitoring several critical industry trends as we enter the fall mailing season: Postage: New postage rates go into effect August 29, 2021. Commingling rate increases are compounded by rising fuel costs, truck driver and transportation shortages and[...]
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Do a Deep Dive Into Your Acquisition Merge/Purge Reports This Summer!

August 2, 2021
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It’s Acquisition Season. Do you really know what’s going on in your merge/purge process? Avoid looking only at your bottom line mailing quantity when you receive merge/purge reports from your data partner. Instead, understand the merge process, analyze the details and dynamics of your data, and discuss the findings with your internal team, your data[...]
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ON-DEMAND TRAINING: MMI Direct Demystifying Acquisition Merge/Purge Reports

June 23, 2021
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Learn how to decipher and analyze acquisition data merge/purge reports to make better decisions about your direct mail acquisition campaigns. Dive deep into list of lists, broker report, merge/purge summary and more! Discover the true meaning of each report, learn to identify potential red flags, and gain confidence in your acquisition data processing know-how in[...]
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Don’t Let Bad Data Ruin Your Clever Creative

June 4, 2021
MMI Direct Good Creative Bad Data
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I recently received this mailing from my local Toyota dealership. It uses visually interesting techniques and a fresh messaging approach along with highly personalized data.  The outer envelope features a realistic faux handwriting font in blue ink, and a slightly askew stamp. The back flap contains a return address but no name. These techniques increase “open-ability” – the letter looks[...]
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ON-DEMAND TRAINING: MMI Direct Acquisition Data Merge/Purge: The Basics

May 16, 2021
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Find out how a direct mail acquisition data processing program can help you optimize your data merge/purge strategy and process, improve mail deliverability, reduce your production costs and postage rates, and more! Marvin Dawson is your instructor in this fun and informative course in the latest of PMG’s Incredibly Useful Training Series.
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ON-DEMAND TRAINING: MMI Data Hygiene Training: The Basics

May 16, 2021
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Direct mail data accuracy is vital, now more than ever. Find out how a thorough, customized and ongoing data hygiene program can provide you with the clean and accurate data you need to improve mail deliverability, get your mail delivered faster, reduce your postage rates, and more! Marvin Dawson is your instructor in this fun[...]
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Say Hello to Zakk Becker

January 14, 2021
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Got a question about data processing? Zakk Becker probably has the answer! Zakk has joined our MMI Direct family as the new Senior Account Manager Data Specialist and will be processing data for our clients and their mailings. Zakk has lived in the data world for some time. He’s been in the mail industry for[...]
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