So much more than just data files and computers.
We use the best software and computers each and every day, but they are merely the tools of our data processing professionals. The best data processing is more than simply importing and exporting files. The best data processing requires strategy and expertise.
As experienced data processors, we know what to look for, we ask the right questions about your campaign goals (even ones you didn’t know you needed to answer) and we interpret and help you implement what is gleaned from our extensive processes to continually improve your ROI. We consider ourselves a member of your team; committed to your success.
Our process (before, during and after the job is done) translates to your great results.
NeedWe've Got You Covered
I received a direct mail piece from Vanguard Personal Advisor Services this week, addressed to my father. My Dad died forty-seven years ago, in 1974, and never lived at this address. His last name is different than mine. And if he were alive today, he would be 87 years old, and probably not the best[...]
Direct Mail Trends for Remainder of 2021 and Beyond
August 24, 2021 | No Comments
Direct Mail Trends We’re Watching: Postage, Delivery Performance, Paper and More MMI Direct and the PMG family are monitoring several critical industry trends as we enter the fall mailing season: Postage: New postage rates go into effect August 29, 2021. Commingling rate increases are compounded by rising fuel costs, truck driver and transportation shortages and[...]
ON-DEMAND TRAINING: MMI Direct Demystifying Acquisition Merge/Purge Reports
June 23, 2021 | No Comments
Learn how to decipher and analyze acquisition data merge/purge reports to make better decisions about your direct mail acquisition campaigns. Dive deep into list of lists, broker report, merge/purge summary and more! Discover the true meaning of each report, learn to identify potential red flags, and gain confidence in your acquisition data processing know-how in[...]
Find out how a direct mail acquisition data processing program can help you optimize your data merge/purge strategy and process, improve mail deliverability, reduce your production costs and postage rates, and more! Marvin Dawson is your instructor in this fun and informative course in the latest of PMG’s Incredibly Useful Training Series.
The folks at MMI are mentors, researchers, developers, and excellent listeners…without them as part of our extended team our data hygiene would not be as sophisticated nor would we be enjoying such good response rates!
Karin Haag
one&All
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Really Bad Data and How to Combat It
November 3, 2021 | No Comments