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So much more than just data files and computers.

We use the best software and computers each and every day, but they are merely the tools of our data processing professionals. The best data processing is more than simply importing and exporting files. The best data processing requires strategy and expertise.

As experienced data processors, we know what to look for, we ask the right questions about your campaign goals (even ones you didn’t know you needed to answer) and we interpret and help you implement what is gleaned from our extensive processes to continually improve your ROI. We consider ourselves a member of your team; committed to your success.

Our process (before, during and after the job is done) translates to your great results.

data processing strategy

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Best Data Hygiene Protocol
8 levels of highly customized data processing means greater campaign performance.
Move Update Validation
The USPS will begin using a new Move Update validation process which could impact your budget. It allows them to better identify and penalize mailers who do not practice solid data hygiene. Here’s the breakdown of the changes. What does this mean for mailers? As you know, in order to receive postal discounts, the records on[...]
Linda Gottzandt
We’re so happy to welcome Linda Gottzandt to the MMI Direct team. She comes to us with years of data processing experience and has worked with many of our team members at other companies. She’s spent the last few years being a mom but has jumped back into work with both feet. She loves to[...]
It’s always difficult to know when to remove a previous donor from your mailing list.  They obviously cared enough about your mission to donate at least once in the past; surely if you reach them with a beautifully-crafted appeal, they’ll give again, right?  Unfortunately, the answer is “not necessarily”. There’s a science to determining when[...]
I am always impressed with the thorough questions they ask at the start of every project. They leave no stone unturned nor do they make any assumptions about the data or its use. Sometimes there are instances where ‘you don’t know, what you don’t know,’ and their insight and expertise has always helped me avoid problems.

Beth Randalow, Huntsinger & Jeffer