MMI News

We’re thrilled to announce that Leila Kuliev has been promoted to Team Lead for List Fulfillment here at MMI Direct!

If you’ve worked with us over the years, there’s a good chance Leila has had a hand in making your projects run smoothly. Leila joined MMI Direct in 1999 as a Data Conversion Specialist and has served as a Senior Data Analyst since 2009, where she’s been a driving force behind the accuracy, speed, and attention to detail our clients have come to expect.

In her new role, Leila will lead our List Fulfillment team — overseeing the day-to-day execution of list rental fulfillment, list hygiene, data enhancement, and eblast services, while ensuring every job gets the strategic, detail-driven treatment that sets MMI Direct apart. Anyone who has worked in direct response marketing knows that timelines can shift in an instant, and when they do, you need a team that can deliver fast without sacrificing quality. With Leila at the helm, our clients can count on exactly that.

What makes Leila such a natural fit for this role isn’t just her deep technical expertise but her commitment to understanding each client’s goals before the work begins. She lives our philosophy that great data processing is more than importing and exporting files; it requires strategy, the right questions, and a genuine partnership with every client.

“Good marketing starts with good data, and good data starts with a GREAT TEAM,” says Leila. “I’m lucky to lead one.”

Please join us in congratulating Leila on this well-deserved promotion!

Want to learn more about how our List Fulfillment team can support your goals? Schedule a call — we’d love to chat.

We’re excited to welcome Jim Perhach to the MMI Direct team as our new Merge Processing Account Manager!

Jim brings more than 31 years of experience in direct marketing, having managed large-scale direct mail campaigns for both commercial and nonprofit clients. His deep understanding of complex data processes and commitment to precision make him a perfect fit for MMI’s mission of delivering clean, reliable, and campaign-ready data.

What excites Jim most about joining MMI is the opportunity to help nonprofits use their data to make a real impact on their missions—a goal that aligns perfectly with our own.

Outside of work, Jim is just as passionate and driven. He’s a Masters Powerlifting competitor who still holds a couple of Maryland State records, and when he’s not lifting weights, you might find him behind the wheel of one of his beloved muscle cars—including a 1978 Trans Am that occasionally hits the open road.

Jim lives with his wife, their two dogs, and four chickens, and enjoys spending time with his two grown children whenever he can.

Please join us in giving Jim a warm MMI Direct welcome—we’re thrilled to have his experience, energy, and enthusiasm on the team!

We are thrilled to announce the newest addition to MMI Direct’s Data Processing Team, Liani Setyawan. With impressive experience managing mail and graphic design for agencies and associations, and the last 7 years as a mail specialist and data processor, Liani brings a wealth of knowledge and expertise to our team.

Liani’s extensive background in the direct mail and marketing industry makes her an invaluable asset to MMI Direct. She has developed a particular passion for data processing throughout her career and is excited to join our team of data experts to continue delivering exceptional results for our clients.

When she’s not transforming data, Liani can be found exploring the great outdoors. An avid hiker, she has traversed some of America’s most breathtaking landscapes, including the rugged terrain of Badlands National Park in South Dakota, the imposing Devil’s Tower in Wyoming, and the historic cliff dwellings of Mesa Verde in Colorado.

Beyond her professional skills and hiking adventures, Liani has a deep appreciation for art. She holds a Master’s of Fine Arts from George Washington University. Having her on our team will help us all balance our left and right brains!

Please join us in welcoming Liani Setyawan to MMI Direct. We look forward to the fresh perspective and expertise she brings to our Data Processing Team at MMI Direct.

MMI Direct and the PMG Family are thrilled to announce the promotion of Linda Gottzandt to Client Services Team Leader for MMI Direct’s Merge Purge team!

Since joining MMI in 2017, Linda has become an invaluable leader—serving as the go-to expert and trusted advisor for both her team and our clients. Her ability to transform client goals into reality, while delivering best-in-class merge purge and data hygiene strategies, has set a high standard of excellence.

We are excited to see Linda continue to lead with dedication and innovation in her new role. Congratulations on this well-deserved promotion! 🎉

MMI Direct and the PMG Family are excited to share the news of the promotion of Rachel Thompson to List Conversion Team Leader for MMI Direct’s Merge Purge team!

Over the past 20 years, Rachel has developed into the team’s go-to resource responsible for the management and processing of incoming data files—a critical step in fulfilling MMI’s commitment to developing and executing top notch merge-purge strategies for our direct mail clients.

We are excited to see Rachel thrive in her new role and make an even greater impact.

Congratulations on this well-deserved promotion, Rachel! 🎉

The PMG Family is thrilled to announce that Aiza Ashraf has joined MMI Direct as Data Engineer! Aiza has an extensive background in data processing and automation, and is well-equipped to help make our data operations even more efficient and innovative. Her leadership experience and strong aptitude for problem-solving will be a valuable addition to one of the best teams in the business.

Aiza holds an MPS in Health Information Technology and a BA in Health Administration and Policy from the University of Maryland, Baltimore County, where she graduated with honors. Prior to joining MMI Direct, she contributed to impactful data initiatives at UnitedHealth Group, building data pipelines, automating reporting, and ensuring data security.

Outside of work, Aiza is an avid sports fan—cheering for the Golden State Warriors and following MMA events. When she’s not analyzing data, you might find her on the tennis courts, baking pies, or enjoying outdoor adventures with her two-year-old daughter.

We are excited to have Aiza on board and look forward to the fresh perspective and expertise she brings. Please join us in welcoming her to the MMI Direct team!

MMI Direct and the PMG Family are thrilled to announce the promotion of Zakk Becker to Team Leader for MMI Direct’s PM Data team, which delivers best-in-class data processing and hygiene services for PMG’s direct mail clients. Since joining us in January 2021, Zakk has consistently fulfilled client data projects with precision and dedication. His exceptional ability to translate complex data problems into actionable information has made him an incredible asset to our team. Zakk has managed some of our largest client projects, showcasing his expertise and leadership while impressively doubling our coffee budget.

Outside of work, Zakk enjoys creating technical manuals for data projects, exploring music, and perfecting his Cajun Shrimp and Jalapeno Cheddar Grits recipe. Stay tuned for Zakk’s new music project expected to drop later this year or early next year–depending on the label and Spotify.

Congratulations, Zakk, on your well-deserved promotion!

We are thrilled to introduce William “Billy” Christian as the newest member of the MMI Direct family! Billy joins us as a List Conversion Analyst, bringing with him an impressive 25 years of industry experience. Having honed his skills at an agency and lettershops, Billy is no stranger to the ins and outs of list management and conversion—he’s seen it all and done it all.

Billy lives just outside of Fredericksburg, VA, in a charming home by the lake. When he’s not converting lists, you’ll likely find him on the golf course, enjoying a day at the beach, or soaking in the energy of live music at concerts, local restaurants, and festivals. His zest for life and positivity earned him the nickname “Mr. Optimistic” from his previous co-workers, and we couldn’t be happier to have his upbeat energy on our team.

What drew Billy to MMI Direct? It was a combination of the meaningful work we do, our company culture, and the Spirit of Good that The PMG Family embodies. We’re excited to see the fresh perspectives and enthusiasm Billy will bring to our team.

Please join us in welcoming Billy to MMI Direct! We can’t wait to see all the great things we’ll accomplish together.