13 Amazing Takeaways from the DMAW Data Strategy Forum

October 28, 2022
Overview of the DMAW Data Strategy Forum, emphasizing insights on challenges and opportunities in data management and strategy.
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Recently, PMG’s Polly Papsadore and Jaime Grams joined event sponsor MMI Direct’s Charlie Rice and nearly 100 industry colleagues at the 2022 DMAW Data Strategy Forum at the National Housing Center in Washington, DC.  A big thanks to all the excellent presenters who advanced attendees’ understanding of the challenges and opportunities facing omnichannel fundraisers amidst[...]
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Welcome Data Pro Karin Haag to the MMI Direct Team

October 25, 2022
Welcome Karin Haag, a new data professional at MMI Direct. Smile, sunny disposition, and bright blue eyes showcase her approachable personality.
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Karin Haag We’re excited to welcome a new data expert, Karin Haag, to the MMI Direct team as List Coordinator. With more than 26 years of experience in the data processing industry, Karin brings with her an understanding of just how important merge/purge and data hygiene are to the success of campaigns and missions. She[...]
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The PMG Family Celebrates Employee Ownership Month

October 21, 2022
A group of diverse employees smiling and stacking their hands together, celebrating unity and teamwork during Employee Ownership Month.
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October is Employee Ownership Month, and as a member of The PMG Family, we’re celebrating the company’s 100% Employee-Ownership and its benefits to our employees, our company, our clients and suppliers, and our industry. We’re eager to promote the positive ripple effects of employee-ownership and to encourage more companies to become employee-owned. Here’s why employee-ownership[...]
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Direct Mail Industry Update: Paper, Postage, Logistics and More

April 14, 2022
Stacks of colorful shipping containers against a bright sky, highlighting logistics in the direct mail industry update on paper and postage.
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The PMG Family continues to monitor direct mail industry trends that impact our clients’ fundraising and marketing programs. Paper Major paper mills have announced paper cost increases of approximately 8 – 10% effective May 1, 2022, according to our key suppliers. Envelope window film, adhesives, cartons and freight costs are also increasing. Fuel surcharges from[...]
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Three New Faces Join MMI Direct Team

March 17, 2022
Three new team members join MMI Direct, showcasing diverse expertise and enthusiasm to enhance client satisfaction and service quality.
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We are happy to announce the addition of three new members to the data processing team at MMI Direct! We’re excited to have them join our ranks. Welcome Carole, Chris, and Hailey! If you ask Carole Dixon how long she’s been in the Direct Marketing industry, she’ll laugh and tell you it feels like forever.[...]
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Really Bad Data and How to Combat It

November 3, 2021
Image showing Vanguard promotional materials on financial planning, highlighting personalized services for managing investments and addressing market challenges.
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I received a direct mail piece from Vanguard Personal Advisor Services this week, addressed to my father. My Dad died forty-seven years ago, in 1974, and never lived at this address. His last name is different than mine. And if he were alive today, he would be 87 years old, and probably not the best[...]
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Direct Mail Trends for Remainder of 2021 and Beyond

August 24, 2021
Yellow envelope with a Direct Mail Trend Report inside, highlighting key insights and trends for direct mail marketing in 2021 and beyond.
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Direct Mail Trends We’re Watching: Postage, Delivery Performance, Paper and More MMI Direct and the PMG family are monitoring several critical industry trends as we enter the fall mailing season: Postage: New postage rates go into effect August 29, 2021. Commingling rate increases are compounded by rising fuel costs, truck driver and transportation shortages and[...]
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Do a Deep Dive Into Your Acquisition Merge/Purge Reports This Summer!

August 2, 2021
A cartoon character diving into water, symbolizing a deep exploration of acquisition merge/purge reports for summer analysis.
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It’s Acquisition Season. Do you really know what’s going on in your merge/purge process? Avoid looking only at your bottom line mailing quantity when you receive merge/purge reports from your data partner. Instead, understand the merge process, analyze the details and dynamics of your data, and discuss the findings with your internal team, your data[...]
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ON-DEMAND TRAINING: MMI Direct Demystifying Acquisition Merge/Purge Reports

June 23, 2021
Thumbnail for MMI Direct's on-demand training titled Demystifying Acquisition Merge/Purge Reports, showcasing engaging graphics and useful training insights.
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Learn how to decipher and analyze acquisition data merge/purge reports to make better decisions about your direct mail acquisition campaigns. Dive deep into list of lists, broker report, merge/purge summary and more! Discover the true meaning of each report, learn to identify potential red flags, and gain confidence in your acquisition data processing know-how in[...]
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Don’t Let Bad Data Ruin Your Clever Creative

June 4, 2021
An image showing examples of good and bad data communication, featuring a letter and notes related to a sales manager's outreach efforts.
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I recently received this mailing from my local Toyota dealership. It uses visually interesting techniques and a fresh messaging approach along with highly personalized data.  The outer envelope features a realistic faux handwriting font in blue ink, and a slightly askew stamp. The back flap contains a return address but no name. These techniques increase “open-ability” – the letter looks[...]
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