8 levels of highly customized data processing means greater campaign performance.
The USPS will begin using a new Move Update validation process which could impact your budget. It allows them to better identify and penalize mailers who do not practice solid data hygiene. Here’s the breakdown of the changes. What does this mean for mailers? As you know, in order to receive postal discounts, the records on[...]
We’re so happy to welcome Linda Gottzandt to the MMI Direct team. She comes to us with years of data processing experience and has worked with many of our team members at other companies. She’s spent the last few years being a mom but has jumped back into work with both feet. She loves to[...]
It’s always difficult to know when to remove a previous donor from your mailing list. They obviously cared enough about your mission to donate at least once in the past; surely if you reach them with a beautifully-crafted appeal, they’ll give again, right? Unfortunately, the answer is “not necessarily”. There’s a science to determining when[...]
He’s planned for it and dreamed about it; the time has come for our friend and valued co-worker Bob Jones to retire. Bob has been an account manager at MMI Direct for nearly 11 years. We love him, his clients love him and his bosses love him. He has been an important part of our[...]
Once upon a time, Tricia was an account manager working in merge purge processing but left us in 2008 to start a family. Recently, she returned as a list conversion analyst and she tells us she’s loving her new role and all the people, “It was great to come back to MMI; it’s like returning[...]
You probably receive several reports from your merge purge service provider during the course of preparing a file for a new direct mail campaign. Although they look confusing at first glance, these reports actually contain a lot of interesting information. Read on for a short course in how to read them. Merge Purge Summary Report: [...]
Data hygiene makes sure records in your mailing list are deliverable to responsive addresses by accomplishing two primary goals: Making Sure Addresses are Deliverable: Nothing is more wasteful than paying to mail something that is undeliverable. Avoid doing this by completing at least the first two of the following steps before each new mailing: Coding[...]
In today’s mobile world, many people spend part of their year living in a different location than their primary home. The most common example of this is retirees who move south for the winter, but it also includes people splitting their time between multiple work locations and grandparents living for extended periods with different sets[...]
As your database has grown over the years, names have undoubtedly been added in a variety of ways. Perhaps one of your sales people picked up a business card at a convention or a memorial donation was made in honor of a friend. Unfortunately, a lot of the people in your database will never make[...]
