The Amazing Benefits of the USPS Address Change Service

January 10, 2020
Envelope with USPS stamp requesting notification of address change, emphasizing the importance of updating mailing addresses effectively.
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Save money. Save time. Clean your address data. Reduce waste. Get your mail delivered faster. Address Change Service We’re very excited about the many benefits of the Address Change Service (ACS) offered by the Postal Service. Here’s how it works: After your mailing drops, the USPS provides any change-of-address and other non-delivery information to you[...]
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Top Causes of Bad Data & the Red Flags to Avoid

November 12, 2019
Red flag waving on a flagpole symbolizing bad data indicators and important warning signs to watch for in data management.
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Maintaining excellent data hygiene is an ongoing process that requires constant vigilance. Here are three areas where you can proactively improve your organization’s data quality:  Rented lists – Responders to acquisition mailings subsequently get added to a donor database.  Make sure all merge/purge processing uses the highest quality, most complete set of hygiene products. That[...]
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Make a Sure Bet at the 2019 Bridge Conference!

June 13, 2019
Colorful globe graphic with interconnected lines and the slogan Change the World with IDEALS for the 2019 Bridge Conference by DMAW.
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The 2019 Bridge to Integrated Marketing and Fundraising Conference is quickly approaching. Join more than 2,500 fundraising and marketing professionals July 10-12 at the Gaylord National Hotel and Conference Center for days filled with networking, workshops, panels, and more. With the large variety of exhibitors in the Solutions Showcase, you’re sure to find new companies[...]
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8 Levels of Data Hygiene Make Your Campaigns Great!

May 8, 2019
A bar of soap covered in bubbles, symbolizing the importance of data hygiene for ensuring effective marketing campaigns.
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8 levels of highly customized data processing means greater campaign performance.
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Data Hygiene Critical for Move Update Validation

March 5, 2018
Businessman holding a sign that reads Are You Ready? highlighting the importance of data hygiene for effective move update validation.
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The USPS will begin using a new Move Update validation process which could impact your budget. It allows them to better identify and penalize mailers who do not practice solid data hygiene. Here’s the breakdown of the changes. What does this mean for mailers? As you know, in order to receive postal discounts, the records on[...]
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Welcome Linda Gottzandt

April 27, 2017
Portrait of Linda Gottzandt, smiling warmly outdoors, wearing a denim jacket and earrings, embodying a welcoming and approachable demeanor.
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We’re so happy to welcome Linda Gottzandt to the MMI Direct team. She comes to us with years of data processing experience and has worked with many of our team members at other companies. She’s spent the last few years being a mom but has jumped back into work with both feet. She loves to[...]
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When It Pays to Stop Mailing Someone

October 10, 2016
Overstuffed mailbox filled with envelopes and letters, illustrating the need to stop unnecessary mailings, featured in When It Pays to Stop Mailing Someone.
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It’s always difficult to know when to remove a previous donor from your mailing list.  They obviously cared enough about your mission to donate at least once in the past; surely if you reach them with a beautifully-crafted appeal, they’ll give again, right?  Unfortunately, the answer is “not necessarily”. There’s a science to determining when[...]
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Bob Jones is Retiring!

September 14, 2016
Portrait of Bob Jones, a dedicated employee, celebrating his retirement with a warm smile, wearing a blue polo shirt against a textured background.
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He’s planned for it and dreamed about it; the time has come for our friend and valued co-worker Bob Jones to retire. Bob has been an account manager at MMI Direct for nearly 11 years. We love him, his clients love him and his bosses love him. He has been an important part of our[...]
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Welcome back Tricia!

September 9, 2016
Tricia McLain poses with a scenic backdrop of Florence, Italy, showcasing the stunning architecture and mountains on a clear day.
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Once upon a time, Tricia was an account manager working in merge purge processing but left us in 2008 to start a family. Recently, she returned as a list conversion analyst and she tells us she’s loving her new role and all the people, “It was great to come back to MMI; it’s like returning[...]
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Understanding Your Merge Purge Reports

August 22, 2016
A close-up of a hand holding a pen, analyzing detailed data in a spreadsheet for a Merge Purge report, illustrating data evaluation and management.
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You probably receive several reports from your merge purge service provider during the course of preparing a file for a new direct mail campaign.  Although they look confusing at first glance, these reports actually contain a lot of interesting information.  Read on for a short course in how to read them. Merge Purge Summary Report: [...]
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