Is your acquisition merge processing a strategic part of your direct marketing acquisition program – designed to help you get the very best campaign results?
Ask your data processing provider these 15 questions to find out!
- Does your provider offer a comprehensive project checklist which details the steps and available options for both data hygiene and data processing for all projects?
- Does your provider schedule a call to discuss the project in detail with everyone directly involved in the process?
- Are there clear and concise lines of communication established for every project?
- Is there active input from your supplier regarding efficiencies or additional enhancements to improve your existing process?
- Are acceptable data security protocols in place, and provided in writing, for both data entrusted to your provider for processing, as well as any data transmissions?
- Are your data requirements processed entirely within the United States?
- Are any and all project changes clearly confirmed and documented?
- Are any and all project discrepancies clearly communicated and described in detail? Does your provider recommend possible resolutions?
- Are you provided with a comprehensive acquisition merge/purge report package detailing every step of the process? And, does your provider take the time to highlight and describe the reports and things to be looking at, and looking for?
- Are all outputs provided on time, per your desired transmission method, and with the proper documentation, so you can keep your overall mailing schedule on track?
- Does your provider send house file NCOA (National Change of Address), PCOA (Proprietary Change of Address) and Deceased matched files at the end of the process to update/flag your donor file?
- Does your provider schedule a team call after a project is complete to review the overall project and its requirements, steps, processes, communication, outputs and reports? The purpose being to ensure best practices are being followed, and to expose added-value opportunities to enhance processing and marketing opportunities.
- Does your partner provide free data processing trainings for your team?
- Does your provider specialize in precision data hygiene and data processing? Or do they offer it as one of many different services?
- Do you consider your provider to be your partner, and do they feel they are a part of your team?
To get the very best results from your significant investment in direct mail acquisition, you need a strategic data processing partner focused on the unique goals and characteristics of your direct marketing program.
You need MMI Direct: Specializing in Precision Data Processing.
Contact us today to discuss your next acquisition campaign! We look forward to working with you!
