Barry Winebarger, MMI Direct Merge-Purge Team member, data processing professional. Portrait for the MMI blog.
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Welcome Barry Winebarger to the MMI Direct Merge-Purge Team

We’re excited to introduce Barry Winebarger, the newest member of our Merge-Purge team at MMI Direct!

Barry Winebarger prepares to swing a golf club on the course, welcoming him to the MMI Direct Merge-Purge team.
Barry in his natural habitat.

Barry brings more than 25 years of experience as a data processing specialist, with a career dedicated to helping nonprofit organizations get the most out of their data. Throughout his career, he’s been trusted by major nonprofits to deliver clean, reliable datasets that drive fundraising success. His expertise in merge-purge processing, data deduplication, and campaign data strategy ensures that every campaign is backed by precise, actionable data. What excites him most about joining MMI Direct is the opportunity to work alongside our talented team of data pros, collaborating and sharing ideas to deliver even greater results for clients.

Outside of work, you’ll often find Barry enjoying life in Myrtle Beach—the “golf capital of the world.” Whether he’s playing a round of golf, relaxing by the pool, or spending time at the beach with his family, Myrtle Beach is his happy place. Married to his wife, Marsha, for 32 years, Barry is also a proud dad to two grown daughters. Together, the Winebarger family loves to explore new restaurants, with favorites ranging from street tacos to steak dinners (but make no mistake—Barry is firmly on Team Pepsi, not Coca-Cola!). Looks like we’re going to have to ensure our lunchroom fridge is properly stocked!

Please join us in giving Barry a warm welcome to MMI Direct. We’re thrilled to have his expertise, energy, and enthusiasm on the team—and we know our clients will be too.

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Liani Setyawan, new Data Processing team member at MMI Direct, wearing glasses, featured on the company blog.
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MMI Direct Welcomes Liani Setyawan to Our Team

We are thrilled to announce the newest addition to MMI Direct’s Data Processing Team, Liani Setyawan. With impressive experience managing mail and graphic design for agencies and associations, and the last 7 years as a mail specialist and data processor, Liani brings a wealth of knowledge and expertise to our team.

Liani’s extensive background in the direct mail and marketing industry makes her an invaluable asset to MMI Direct. She has developed a particular passion for data processing throughout her career and is excited to join our team of data experts to continue delivering exceptional results for our clients.

When she’s not transforming data, Liani can be found exploring the great outdoors. An avid hiker, she has traversed some of America’s most breathtaking landscapes, including the rugged terrain of Badlands National Park in South Dakota, the imposing Devil’s Tower in Wyoming, and the historic cliff dwellings of Mesa Verde in Colorado.

Beyond her professional skills and hiking adventures, Liani has a deep appreciation for art. She holds a Master’s of Fine Arts from George Washington University. Having her on our team will help us all balance our left and right brains!

Please join us in welcoming Liani Setyawan to MMI Direct. We look forward to the fresh perspective and expertise she brings to our Data Processing Team at MMI Direct.

Liani hiking, balancing on a log over a stream in the woods. New MMI Direct team member enjoying outdoor activities.

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Linda Gottzandt, Client Services Team Leader, smiling in a denim jacket. Celebrating her promotion with a vibrant, colorful background.
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Congratulations to Linda Gottzandt on your promotion to Client Services Team Leader

MMI Direct and the PMG Family are thrilled to announce the promotion of Linda Gottzandt to Client Services Team Leader for MMI Direct’s Merge Purge team!

Since joining MMI in 2017, Linda has become an invaluable leader—serving as the go-to expert and trusted advisor for both her team and our clients. Her ability to transform client goals into reality, while delivering best-in-class merge purge and data hygiene strategies, has set a high standard of excellence.

We are excited to see Linda continue to lead with dedication and innovation in her new role. Congratulations on this well-deserved promotion! 🎉

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Rachel Thompson, List Conversion Team Leader, smiling confidently in a professional portrait, celebrating her promotion and leadership role.
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Congratulations to Rachel Thompson on your promotion to List Conversion Team Leader

MMI Direct and the PMG Family are excited to share the news of the promotion of Rachel Thompson to List Conversion Team Leader for MMI Direct’s Merge Purge team!

Over the past 20 years, Rachel has developed into the team’s go-to resource responsible for the management and processing of incoming data files—a critical step in fulfilling MMI’s commitment to developing and executing top notch merge-purge strategies for our direct mail clients.

We are excited to see Rachel thrive in her new role and make an even greater impact.

Congratulations on this well-deserved promotion, Rachel! 🎉

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Aiza Ashraf, a skilled Data Engineer, joins MMI Direct, bringing expertise and innovation to the team in a vibrant setting.
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MMI Direct Welcomes Aiza Ashraf, Data Engineer!

Aiza Ashraf, a talented Data Engineer, smiles confidently in a vibrant sequined top, showcasing her enthusiasm for joining MMI Direct.The PMG Family is thrilled to announce that Aiza Ashraf has joined MMI Direct as Data Engineer! Aiza has an extensive background in data processing and automation, and is well-equipped to help make our data operations even more efficient and innovative. Her leadership experience and strong aptitude for problem-solving will be a valuable addition to one of the best teams in the business.

Aiza holds an MPS in Health Information Technology and a BA in Health Administration and Policy from the University of Maryland, Baltimore County, where she graduated with honors. Prior to joining MMI Direct, she contributed to impactful data initiatives at UnitedHealth Group, building data pipelines, automating reporting, and ensuring data security.

Outside of work, Aiza is an avid sports fan—cheering for the Golden State Warriors and following MMA events. When she’s not analyzing data, you might find her on the tennis courts, baking pies, or enjoying outdoor adventures with her two-year-old daughter.

We are excited to have Aiza on board and look forward to the fresh perspective and expertise she brings. Please join us in welcoming her to the MMI Direct team!

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Congratulations to Zakk Becker, new Team Leader at MMI, smiling confidently in a stylish outfit with a megaphone graphic in the background.
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Congratulations Zakk Becker on your promotion to MMI Team Leader!

Head shot of new, male employee, Zakk BeckerMMI Direct and the PMG Family are thrilled to announce the promotion of Zakk Becker to Team Leader for MMI Direct’s PM Data team, which delivers best-in-class data processing and hygiene services for PMG’s direct mail clients. Since joining us in January 2021, Zakk has consistently fulfilled client data projects with precision and dedication. His exceptional ability to translate complex data problems into actionable information has made him an incredible asset to our team. Zakk has managed some of our largest client projects, showcasing his expertise and leadership while impressively doubling our coffee budget.

Outside of work, Zakk enjoys creating technical manuals for data projects, exploring music, and perfecting his Cajun Shrimp and Jalapeno Cheddar Grits recipe. Stay tuned for Zakk’s new music project expected to drop later this year or early next year–depending on the label and Spotify.

Congratulations, Zakk, on your well-deserved promotion!

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Welcome to the team, William Billy Christian, List Conversion Analyst, smiling and showcasing enthusiasm in a professional setting.
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Welcome to the Team, William “Billy” Christian!

We are thrilled to introduce William “Billy” Christian as the newest member of the MMI Direct family! Billy joins us as a List Conversion Analyst, bringing with him an impressive 25 years of industry experience. Having honed his skills at an agency and lettershops, Billy is no stranger to the ins and outs of list management and conversion—he’s seen it all and done it all.

Billy lives just outside of Fredericksburg, VA, in a charming home by the lake. When he’s not converting lists, you’ll likely find him on the golf course, enjoying a day at the beach, or soaking in the energy of live music at concerts, local restaurants, and festivals. His zest for life and positivity earned him the nickname “Mr. Optimistic” from his previous co-workers, and we couldn’t be happier to have his upbeat energy on our team.

What drew Billy to MMI Direct? It was a combination of the meaningful work we do, our company culture, and the Spirit of Good that The PMG Family embodies. We’re excited to see the fresh perspectives and enthusiasm Billy will bring to our team.

Please join us in welcoming Billy to MMI Direct! We can’t wait to see all the great things we’ll accomplish together.

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Smiling man wearing a black sweater over a collared shirt, with short hair and a friendly expression against a gray background.
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Jeff Roberts Promoted to Director of MMI Direct

MMI Direct and The PMG Family are pleased to announce the promotion of Jeff Roberts to Director of MMI Direct effective January 1, 2024. Jeff takes on the senior leadership role at PMG’s data processing business unit with the retirement of long-time MMI colleague Larry Bettinger.

Jeff joins a strong senior leadership team at MMI that includes Marvin Dawson, Vice President of Operations, and John Bell, Vice President of Sales.

As Director, Jeff oversees the MMI Acquisition Data Merge/Purge Team led by Ross Fate and the MMI List Fulfillment Team led by Charlie Rice. Jeff will also continue to lead the data processing team which serves PMG’s direct mail production clients.

Last year, Jeff celebrated his 22nd anniversary with the company and throughout his time with us, he has helped to set the standard for our company culture with his tireless dedication to teamwork, leadership, expertise, and supporting both clients and colleagues.

Please join us in congratulating Jeff on his well-deserved promotion!

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Key takeaways from the 2023 DMAW List Bazaar, focusing on effective strategies for nonprofit fundraisers and list management insights.
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The Return of the DMAW List Bazaar: Key Takeaways for Nonprofit Fundraisers

The ever-popular DMAW List Bazaar returned as a standalone event on May 11th in Washington, DC. MMI Direct’s Charlie Rice along with Polly Papsadore and Jaime Grams from PMG were on hand to spend the day engaging with nearly 100 fellow industry leaders and acquisition list professionals, including list managers, brokers, agency strategists, co-operative database representatives and data scientists.

Here are some highlights from the program’s many informative sessions:

  • An emphasis on lifetime value vs. short-term results. Dan Sonners (Conrad Direct) shared fascinating campaign results data from an advocacy client showing response rate, average gift and 12-month subsequent revenue per donor. A multi-issue survey had a lower response rate and average gift, but had the highest 12-month subsequent revenue per donor compared to a single-issue survey package and a membership appeal.
  • Multichannel campaigns that build around direct mail are most effective. Per Dave Lewis (Snailworks), “At the heart of a direct marketing campaign, direct mail remains the essential channel. Coordinating it with other channels, measuring and refining the campaign are keys to its success.”
  • Britt Vatne (Adstra) and Kelly Leach (CELCO) advised looking closely at suppression strategy and files. Untapped opportunities lie within.
  • Margaret Romig and Melissa Lancaster (Lautman, Maska, Neil and Company) offered testing advice for market expansion: test new markets, test lists and test creative, and provided great perspective on the testing process: “Fail fast … learn fast!”
  • A top-notch panel of data scientists recommended:
    • The donor pool is not shrinking. Consumer behavior is changing and donor prospects can now be found in multiple channels. But focus on affinity to the cause first, not channel first.
    • Modelers should get into the head of the consumer (donor): immerse yourself in the client’s product, mission, fundraising materials … not just the data.
    • Brainstorming on completely new audiences when planning program or campaign strategies.
    • Understanding merge instructions as they can dramatically impact results.
    • Tailoring messaging, not just modeling to succeed with younger demographics (it’s the creative experience).

The program concluded with a lively town hall focused on evaluating and modernizing current industry-accepted list standards with respect to co-targeting, use of post-merge data and transparency among stakeholders. MMI Direct’s recently promoted Senior Team Leader, Ross Fate will be joining the volunteer panel of industry experts undertaking this critically important initiative. Stay tuned for future updates from MMI Direct and the PMG family!

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Celebrate Ross Fate's promotion to Senior Team Leader with a vibrant image showcasing his smiling face and congratulatory message.
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Help Us Celebrate Ross Fate’s Promotion to Senior Team Leader!

Today, we are delighted to announce the promotion of Ross Fate to the position of Senior Team Leader.

With over 21 years of dedicated service at MMI Direct, Ross has consistently demonstrated unwavering commitment and expertise in the field of merge-purge. As the go-to person for onboarding new clients, he has served as the face of the department, ensuring a seamless transition and building strong foundations for success. Ross’s efforts have not only helped us expand our client base but have also fostered enduring relationships with some of our longest-running clients.

With his promotion, Ross will now assume the leadership role, overseeing the entire merge-purge team. His experience, combined with his track record for delivering top-notch data processing solutions, makes him the perfect fit for this leadership position. Under Ross’s guidance, we anticipate continued strides toward greater efficiency, collaboration, and innovation within the merge-purge team.

His impact extends beyond the boundaries of our company. Ross has been actively involved with industry initiatives that have not only empowered professionals in the field but have also elevated the industry as a whole.

Congratulations, Ross, on a well-deserved promotion!

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