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So much more than just data files and computers.

We use the best software and computers each and every day, but they are merely the tools of our data processing professionals. The best data processing is more than simply importing and exporting files. The best data processing requires strategy and expertise.

As experienced data processors, we know what to look for, we ask the right questions about your campaign goals (even ones you didn’t know you needed to answer) and we interpret and help you implement what is gleaned from our extensive processes to continually improve your ROI. We consider ourselves a member of your team; committed to your success.

Our process (before, during and after the job is done) translates to your great results.

data processing strategy

Need We've Got You Covered

Mailbox full of junk mail with new houses and clear blue sky in the background
It’s always difficult to know when to remove a previous donor from your mailing list.  They obviously cared enough about your mission to donate at least once in the past; surely if you reach them with a beautifully-crafted appeal, they’ll give again, right?  Unfortunately, the answer is “not necessarily”. There’s a science to determining when[...]
MMI_Bob_Jones_M:P
Bob Jones is Retiring!
September 14, 2016 | No Comments
He’s planned for it and dreamed about it; the time has come for our friend and valued co-worker Bob Jones to retire. Bob has been an account manager at MMI Direct for nearly 11 years. We love him, his clients love him and his bosses love him. He has been an important part of our[...]
tricia mclain joins mmi direct
Welcome back Tricia!
September 9, 2016 | No Comments
Once upon a time, Tricia was an account manager working in merge purge processing but left us in 2008 to start a family. Recently, she returned as a list conversion analyst and she tells us she’s loving her new role and all the people, “It was great to come back to MMI; it’s like returning[...]
Man analysing stock market values on computer monitor
You probably receive several reports from your merge purge service provider during the course of preparing a file for a new direct mail campaign.  Although they look confusing at first glance, these reports actually contain a lot of interesting information.  Read on for a short course in how to read them. Merge Purge Summary Report: [...]
I am always impressed with the thorough questions they ask at the start of every project. They leave no stone unturned nor do they make any assumptions about the data or its use. Sometimes there are instances where ‘you don’t know, what you don’t know,’ and their insight and expertise has always helped me avoid problems.

Beth Randalow, Huntsinger & Jeffer